Ep. 12 - Michiel Swagemaker - Swatech.eu

September 23, 2024

Ep. 12 - Michiel Swagemakers, Swatech

# Insider Insights: The Journey of Swatech with Michiel Swagemakers


In the ever-evolving landscape of the textile industry, innovation and customer-centric practices set apart the leaders from the followers. In episode 12 of "Spinning Values" by Beekaylon, Kartik Chaudhry hosts Michiel Swagemakers, the dynamic founder of Swatech, a leading yarn agency in Europe. Michiel shares his extensive journey, offering insights into Swatech's operations, the importance of confidentiality in business, and how the company maintains its competitive edge.


## Introduction to Swatech


Swatech, founded by Michiel Swagemakers, is a trailblazer in the carpet yarn market in Europe. Rooted in the Netherlands, this small yet impactful agency bridges the gap between producers in Turkey and India and carpet manufacturers across Western Europe. Their exceptional customer-centric approach and confidential business practices are the cornerstones of their success.


## The Importance of Confidentiality


One of the unique propositions of Swatech is its commitment to confidentiality. Michiel emphasized that being confidential and keeping new developments with a customer secret is vital. "You develop something with a customer. So customers are either willing to work with you or not," said Michiel. This ethical practice ensures that Swatech maintains trust and long-term relationships with its clients.


## Swatech's Market Reach and Products


Swatech specializes in carpet yarns, catering to a diverse clientele across Belgium, Holland, Germany, Denmark, England, Spain, and France. Their products range from BCF yarns to fine yarns used in various segments of the textile industry. Swatech's partnerships with prominent producers such as Beekaylon ensure a steady supply of top-quality yarns, further solidifying its position in the market.


### Key Products from Beekaylon


Michiel highlighted the two primary types of products procured from Beekaylon: FDY yarns and BCF yarns. FDY yarns are fine yarns used across the textile industry, while BCF yarns are exclusively used in carpets. Swatech also ventures into recycled polyester, aligning with the growing demand for sustainable products.


## The Carpet Market in Europe


The carpet market in Europe is multifaceted, comprising residential carpets, rugs, and contract carpets for commercial use. According to Michiel, the demand for soft flooring in residential areas has seen a decline, but the contract carpet market remains steady. The turf business, particularly artificial grass, is on the rise, indicating a shifting landscape in the industry.


## Innovations and Technological Advancements


The textile industry has undergone significant technological advancements over the years. Michiel noted that from the 90s, there has been a shift from staple fiber yarn to man-made BCF yarns. Innovative machinery has enabled higher output, better quality, and lower costs, making it possible to produce more complex and vibrant yarns.


### Swatech's Unique Proposition


What sets Swatech apart is its blend of commercial acumen and technical expertise. The company's focus on quality, confidentiality, and long-term business relationships has contributed to its reputation and success. Michiel's team, including Luke and Yuke, brings decades of experience and youthfulness, ensuring that Swatech remains at the forefront of innovation.


## Sustainability in Textiles


Sustainability is a critical focus for Swatech and the broader textile industry. Michiel underscored the importance of recycled content in textiles and the need for circularity in the product lifecycle. Although Swatech can influence the production process, the challenge remains in managing the end-of-life phase of textile products.


## Advice for Young Professionals


For aspiring professionals entering the textile industry, Michiel offers invaluable advice: "Have a goal, both short-term and long-term, and work towards it with honesty and discipline." He emphasizes the importance of being genuine, hardworking, and continually learning to succeed in this dynamic field.


## Conclusion


Michiel Swagemakers’ insights offer a glimpse into the intricate workings of Swatech and the textile industry at large. His journey from studying textile techniques in Germany to founding a successful yarn agency underscores the importance of innovation, customer-centric practices, and sustainability.


To learn more about Swatech and stay updated with their latest developments, visit their [website](https://swatech.eu) or follow them on [LinkedIn](https://www.linkedin.com/company/swatech-yarns-and-more).


Catch the full conversation on "Spinning Values," available on Spotify, Apple, or the [Beekaylon website](https://beekaylon.com). This episode, produced by Inscape Media and hosted by Kartik Chaudhry, is an inspiring story of innovation, dedication, and the future of textiles.

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